Sep 18, 2019
AACTA PITCH WINNERS BRING THEIR 'FOREVER UNEXPECTED' PROJECT TO LIFE.
LOANI ARMAN, THE WINNER OF AACTA PITCH: FOREVER UNEXPECTED PRESENTED BY MINI SHOWCASES HER SHORT FILM CONCEPT, OUR GREATEST ESCAPE.
Inspired by MINI’s ‘Forever Unexpected’ manifesto, five emerging film makers participated in a live event which saw them pitch their short film concepts. Loani’s concept, OUR GREATEST ESCAPE will come to life thanks to MINI’s contribution of up to $15,000 towards their film’s production. The pair will also receive a $5,000 cash prize and a complimentary MINI vehicle for the duration of their shoot.
Drawing from Loani’s personal experience in caring for a loved one with dementia, OUR GREATEST ESCAPE sees a young advertising executive getting back to her creative roots when she takes her mum on ‘one last ride’, reminding us all that even though life moves on, there's still magic and fun to be had.
Launched last year, AACTA (Australian Academy of Cinema and Television Arts) Pitch supports the next generation of Australian screen industry talent, encouraging new ideas and providing the invaluable opportunity for up-and-coming filmmakers to hone their skills by pitching their ideas to industry professionals.
“It’s important for us to support creatives because, we’ve always been creative” says Brett Waudby, General Manager for MINI Australia. Brett mentions “being able to support the creative guys with AACTA is just a perfect fit for us. It’s exciting to see what’s on paper be featured on the screen.”
MINI’s FOREVER UNEXPECTED MANIFESTO:
Everyone has a little bit of unexpected.
A spirit that lurks beneath the surface.
Alec Issigonis had it. He was already in his 50s when he threw out the design rulebook to create a car in an oil crisis.
John Cooper had it. He saw the potential of that car to revolutionise auto racing.
And every MINI driver, past and present, has it.
For that, we thank them.
Artists, musicians, creatives, mums, even grandparents.
People who want to be rejuvenated every time they get behind the wheel.
For 60 years, unexpected has been the DNA of the MINI brand.
We have valued open mindedness.
We have questioned the status quo.
Asked, can’t it be better?
Can’t it still be magic?
Can’t it still be fun?
It’s why our cars make you feel the way they do.
It’s in their go-kart handling.
Their emotional design – not changing for change’s sake but only for what’s needed.
Their innovations that push the entire industry forward.
This 60th anniversary, let’s celebrate this attitude by bringing MINI’s timeless sense of fun, individualism and creativity to everything we do. After all, most things get boring with age.
But not MINI. We’re forever unexpected.
OUR GREATEST ESCAPE was shot in a few days and will be premiered at an AACTA event later this year.